• Present, promote and sell products and services to Food Services and HoReCa customers • Perform customer needs analysis and provide suitable solutions • Build and maintain customer relationships • Reach customer leads through cold calling and targeted outreach • Resolve customer problems and complaints • Achieve sales targets within schedule • Coordinate sales efforts with internal teams • Analyze market potential and track sales performance • Report customer needs, market trends and opportunities to management • Apply FMCG best practices in pricing, promotions and route-to-market strategies