• Identify, approach, negotiate, and manage relationships with KOLs and finance influencers that align with business objectives • Develop and execute end-to-end KOL and influencer marketing campaigns to drive brand awareness, customer acquisition, lead generation, and retention • Build and maintain strong partnerships with trading and investment communities through strategic collaborations • Create quarterly KOL partnership plans, including campaign objectives, budgets, timelines, and success metrics • Coordinate campaign execution with internal teams and external partners • Prepare creative briefs and ensure campaign deliverables align with brand guidelines and regulatory requirements • Monitor campaign performance by analyzing metrics such as reach, engagement, leads, conversions, and ROI, then recommend optimization strategies • Manage campaign budgets, contracts, content usage rights, and partnership documentation • Stay updated on industry trends, competitor activities, and emerging creators to identify new partnership opportunities • Safeguard brand reputation by ensuring partnership quality, compliance, and adherence to company standards