• Lead Duma’s brand & campaign strategy • Develop collection, launch & seasonal marketing strategies • Improve Duma’s digital & offline customer experience • Identify opportunities to make Duma’s brand feel more immersive, engaging & memorable • Understand customer behavior, market trends & insights • Analyze sales, campaign & marketing performance • Develop CRM, KOL & community strategies • Community & Brand Experience • Review and improve the customer journey across social media, website, WhatsApp, CRM, retail touch points • Translate data & insights into actionable marketing decisions • Balance long-term brand building with commercial objectives • Build consistent brand communication across digital & offline touchpoints • Work closely with the Founder, Creative Director, Fashion Design & Sales teams • Ensure every campaign feels distinctly Duma
• 5+ years of experience in Brand Management/Brand Marketing • Background in fashion, lifestyle, beauty, retail or consumer brands • Strong understanding of brand strategy & customer behavior • Strong analytical & commercial mindset • Strong brand sense, aesthetic awareness & storytelling ability • Comfortable working with sales & marketing data • Good understanding of ROAS, CAC, conversion, AOV, retention & sell-through • Strong campaign planning & project management skills • Able to translate insights and data into clear strategies • Strong communication, leadership & cross-functional collaboration skills • Hands-on, proactive & highly organized
Brand Strategy, CRM, KOL Management, Campaign Planning, Data Analytics, ROAS/CAC
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