• Develop, create, and execute social media content (text, image, and video) tailored to Instagram, TikTok, and YouTube for a portfolio of luxury brands • Manage and publish content based on a structured social media calendar, ensuring timely delivery across multiple brand accounts • Coordinate social media event coverage, including real-time posting and post-event storytelling • Collaborate with internal teams including Marketing, Visual Merchandising, PR, and Retail to ensure content supports business objectives • Maintain brand integrity by ensuring all content is consistent with the tone, visual identity, and values of each luxury brand • Plan, execute, and monitor digital campaigns and ads, particularly across Meta platforms • Regularly analyze performance data and generate social media reports, offering insights and recommendations for improvement • Participate in content brainstorming sessions, bringing trend-based ideas and creative campaign proposals • Stay updated on platform trends, algorithm changes, and best practices
• 2–3 years of experience in social media marketing or content management, with proven ability to manage brand presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube • Strong attention to detail, time management, and ability to handle multiple projects • Proficient in copywriting, content creation (text, visual, video), and social media tools (Meta Business Suite, Iconosquare, Later) • Skilled in analyzing performance metrics (Meta Insights, TikTok Analytics, Google Analytics) and basic knowledge of SEO and paid ads • Collaborative team player with strong communication skills, creative thinking, and proactive approach to trendspotting • Fluent in both Bahasa Indonesia and English • Understanding of luxury brand tone and positioning is a must
Meta Business Suite, TikTok Analytics, Google Analytics, Iconosquare, Later, Copywriting, SEO
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