• Develop and execute full-funnel digital marketing strategies across Search, Social, Shopping, and other performance channels • Drive qualified traffic and revenue growth for eCommerce platforms through data-driven marketing initiatives • Manage and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and YouTube • Monitor campaign performance and continuously improve key metrics including ROAS, CPA, conversion rate, and customer acquisition cost • Lead the adoption and governance of AI-powered marketing tools, including campaign automation, smart bidding, and generative AI solutions • Develop strategies to enhance brand visibility across traditional search engines and AI-powered search platforms • Evaluate and implement marketing technologies and automation tools to improve efficiency and business outcomes • Build and maintain dashboards, reporting frameworks, and performance analytics to support business decision-making • Collaborate closely with CRM, eCommerce, Brand, and Retail teams to deliver integrated customer experiences • Manage digital marketing budgets, forecast performance, and provide recommendations for resource allocation • Lead, coach, and develop a team of digital marketing professionals • Present campaign performance, insights, and strategic recommendations to senior stakeholders
• Bachelor’s Degree in a relevant discipline • Minimum 4–6 years of experience in Digital Marketing or Performance Marketing, with at least 2 years in a leadership role • Proven track record of driving growth through paid media, performance marketing, and digital acquisition channels • Strong expertise in Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, and performance reporting • Solid understanding of SEO, attribution, and customer acquisition strategies • Experience leveraging AI tools and marketing automation to improve campaign effectiveness • Strong commercial mindset with the ability to translate data into actionable business insights • Excellent leadership, communication, and stakeholder management skills • Experience within eCommerce, retail, luxury, or premium consumer brands is an advantage
Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, SEO, ROAS Optimization, Marketing Automation, AI Tools
Contoh tindakan recruiter yang perlu dicurigai:
We are on Telegram to share jobs weekly. Join our official channel!