• Deliver end-to-end execution of truly local education marketing campaigns from initiation and briefing to rollout and performance reporting • Develop insight-led campaign briefs, translating strategic goals into structured execution plans that drive activation and support long-term usage • Coordinate assets across internal teams and agency partners, maintaining clear timelines and quality standards • Execute multi-channel campaigns across email, social, influencer, paid, and in-product surfaces, optimising channel mix and messaging • Localise global messages into culturally relevant education narratives for Indonesian classrooms • Track and analyse performance metrics connecting campaign activity to activation signals, student engagement, and Education MAU contribution • Identify optimisation opportunities and continuously iterate campaigns, applying structured learnings to improve performance • Collaborate cross-functionally with Education Sales, Community, Product Marketing, and broader Marketing teams
• Deep experience in the Indonesian education market, especially K–12 • Experience running end-to-end campaigns targeting teachers and/or students • Ability to localise global ideas into culturally relevant stories for Indonesian education audiences • Clear and compelling communicator with strong brief-writing and stakeholder alignment skills • Understanding of how to activate and engage education communities across multiple channels including email, social, influencer partnerships, and in-product messaging • Data-driven and impact-focused, connecting reach and engagement to activation signals, usage behaviour, and MAU contribution • Highly organised and operationally disciplined with proactive timeline and risk management • Strong growth mindset, comfortable operating in ambiguity • Effective cross-functional collaborator
Campaign Management, Content Localisation, Multi-channel Marketing, Data Analytics, Education Marketing, Influencer Marketing
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