• Deliver end-to-end execution of truly local education marketing campaigns from initiation and briefing to rollout and performance reporting, ensuring campaigns launch smoothly, resonate with Indonesian teachers and students, and measurably contribute to deeper classroom usage. • Develop insight-led campaign briefs, translating strategic goals into structured execution plans that drive activation and support long-term usage. • Coordinate assets across internal teams and agency partners, maintaining clear timelines and quality standards so campaigns are delivered on time, on brand, and at a consistently high bar, strengthening trust, operational efficiency, and repeatability. • Execute multi-channel campaigns across email, social, influencer, paid, and in-product surfaces, optimising channel mix and messaging to expand reach, increase engagement, and convert awareness into meaningful classroom usage among teachers and students. • Localise global messages into culturally relevant education narratives, ensuring campaigns feel native to Indonesian classrooms rather than translated, increasing relevance, shareability, and impact across diverse education audiences. • Track and analyse performance metrics beyond vanity numbers, connecting campaign activity to activation signals, student engagement, and Education MAU contribution, and providing clear, insight-led recommendations for improvement. • Identify optimisation opportunities and continuously iterate campaigns, applying structured learnings to improve performance over time and raise the execution bar quarter by quarter. • Collaborate cross-functionally with Education Sales, Community, Product Marketing, and broader Marketing teams, ensuring cohesive messaging and coordinated activation that reinforces adoption, strengthens ecosystem alignment, and drives sustained classroom impact.
• Deep experience in the Indonesian education market, especially K–12. • Experience running end-to-end campaigns targeting teachers and/or students. • Ability to localise global ideas into culturally relevant stories for Indonesian education audiences. • Strong communication, briefing, presentation, and stakeholder alignment skills. • Understanding of education community activation across email, social, influencer partnerships, and in-product messaging. • Data-driven and impact-focused approach, connecting reach and engagement to activation signals, usage behaviour, and MAU contribution. • Highly organised with strong operational discipline and ability to manage timelines, dependencies, and risks. • Strong growth mindset, ownership, and comfort operating in ambiguity. • Effective cross-functional collaboration skills.
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