KOL Specialist – Tempat Belajar
• Identify and list potential Key Opinion Leaders (KOL) or content creators that align with the company’s brand identity and objectives. • Conduct pre-approach evaluations of KOL content to ensure suitability and brand fit. • Approach and manage ongoing communication with KOL, ensuring clear, timely, and professional interactions throughout the collaboration process. • Prepare and deliver detailed content briefs to guide KOL in producing aligned and effective content. • Monitor and evaluate KOL content performance, including content quality, brand alignment, and audience engagement. • Maintain long-term relationships with KOL for future collaboration opportunities. • Coordinate and manage collaboration contracts, including deliverables, timelines, and compensation agreements. • Handle User Generated Content (UGC), including sourcing, curation, and repurposing for brand needs. • Build and execute content strategy for KOL collaborations, aligned with campaign goals and brand direction.
• Willing to work from the office (WFO) in Sleman, Yogyakarta. • Minimum 1 year of experience in managing KOL or influencers across platforms such as Instagram, Tiktok, Threads, and X. • Strong understanding of social media metrics, such as Engagement Rate, CPM, CTR, and ROAS, and the ability to analyze and report campaign performance. • Social media savvy and always up-to-date with current influencer and content trends across platforms like Instagram, TikTok, X, and Threads. • Strong understanding of influencer marketing trends and ability to assess content quality and brand relevance. • Able to identify and differentiate potential KOL and UGC creators based on content style, audience fit, and brand alignment. • Strong communication skills (verbal and written), with a proactive attitude, high attention to detail, and the ability to work effectively in a team environment.
KOL Management; Influencer Marketing; Social Media; Content Strategy; UGC; Campaign Performance; Engagement Rate; CPM; CTR; ROAS; Communication
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