Regional Marketing Manager, B2B
• Lead the development and execution of marketing strategies that fuel revenue growth, customer engagement, and brand positioning across Southeast Asia. • In Indonesia, you will own marketing from strategy through to execution. • Lead end-to-end regional strategy, and budget management to lead new account acquisition and GMV targets in partnership with country leadership. • Plan and accomplish industry events, proprietary forums, and office roadshows to acquire B2B clients and expand account usage. • Improve GTM plans for new products and customer segments, creating content (case studies, solution pages) across the buyer funnel. • Oversee select regional marketing plans aligned with broader business OKRs and commercial priorities. • Collaborate with PR, performance, and product marketing teams while applying GenAI tools to improve research, content production, and campaign analytics.
• 7+ Years B2B Marketing Experience in demand generation, integrated campaigns, and end-to-end program ownership from strategy to ROI measurement. • Comfortable analyzing metrics to build business cases and validate recommendations. • Experience with crafting high-impact B2B narratives, campaign messaging, and sales assets. • Experience managing agencies and vendors, setting KPIs, enforcing budgets, and managing timelines. • Fluency in English both verbal and written. • Hands-on experience using AI tools and latest technologies to improve workflows and campaign experimentation. • Background marketing SaaS or enterprise tech solutions to business clients.
B2B Marketing; Demand Generation; Integrated Campaigns; Marketing Strategy; ROI Measurement; Campaign Messaging; Go-to-Market; Content Strategy; Agency Management; Vendor Management; GenAI; Campaign Analytics; SaaS Marketing; Enterprise Technology Marketing
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