• Own the end-to-end offline sales planning cycle — annual operating plan, quarterly re-plans, and monthly forecasts — and run a disciplined S&OP / demand-planning rhythm with supply chain and finance • Build and continuously improve forecasting models that account for seasonality, promotions, new product launches, distribution expansion, and channel mix across modern and general trade • Translate top-down targets into bottom-up, achievable plans by channel, region, distributor, and SKU — and stress-test them for realism • Define the offline sales KPI framework (primary & secondary sales, productivity, coverage, SLA, inventory, fill rate, sell-through) and own the single source of truth for performance • Lead monthly business reviews with distributors and internal stakeholders — framing the story, surfacing risks early, and driving clear corrective actions • Oversee the dashboards and reporting cadence (daily/weekly/monthly) so leadership always has timely, accurate, decision-ready numbers • Turn sales, distributor, and market data into actionable insight on trade investment, promotion effectiveness, distribution gaps, and white-space opportunities • Partner with leadership on commercial strategy: route-to-market design, distributor economics, channel prioritization, and pricing/trade-spend trade-offs • Identify and close gaps in sales processes, data quality, and tooling; lead the move toward more automated, scalable planning and reporting (e.g., BI tools, CRM/DMS, ERP) • Establish standards, playbooks, and governance so planning quality holds as the team and product portfolio grow • Mentor and develop Associate / Senior Associate team members; set the analytical bar and review quality of outputs • Act as the connective layer across business intelligence, supply chain, finance, marketing, and trade marketing to keep data, assumptions, and decisions aligned •