• Merchandising allocation (Sellable, Tester, GWP) — forecasting from SG to ID based on assortment planning, store DOI and demand from retailers with clear product analysis vs demand/stock • Inventory management for healthy stocks and ability to identify stock issues and provide depletion plan • Planning & execute retail monthly mechanic based on analytic sales trend, past performances, upcoming campaign; monitor & tracking, give recommendation to manager and team • Actively alert with Beauty market, competitors, and trends with good insights and recommendations for brand communication • On time preparation and execution for all trade related, liaise with other team on the implementation (POP, Voucher, and other visuals) • Support cross function departments for product queries • Work closely with in-house & external agencies to translate/apply brand visual assets towards tactical • Source Marketing opportunities through partnership with external parties & build relationship (Mall, Retailers, other brands) • Generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, TikTok, Google with agencies • Conduct market research, competitor review, monitoring competitor activity • Knowledge in organising Marketing & PR Event (in-store gathering, Product Launching, KOL/MUA gathering, Pop Up Store) • Create post mortem reports on every Marketing activations with clear KPI result and qualitative insights • Build & maintain good relationship with KOL & Celebrity MUAs • Manage A&P with right investment plan, clear KPI & ROI analysis