• Develop and execute an integrated PR and communications strategy for Southeast Asia, aligned with Binance’s global positioning and regional considerations. • Prioritize SEA, ensuring deeper media engagement, stronger visibility, and sustained brand credibility. • Adapt messaging and approach where appropriate, focusing on compliance-safe communications and reputation management. • Build, maintain, and expand strong relationships with top-tier, business, financial, and tech media across the region. • Secure consistent, high-quality media coverage including interviews, op-eds, commentary, and feature stories. • Position Binance spokespeople as credible thought leaders on crypto, blockchain, financial innovation, and regulation-aware growth. • Work closely with Legal, Compliance, and Policy teams to ensure all external communications are accurate, compliant, and risk-appropriate. • Support communications around regulatory developments, market restrictions, and compliance milestones in a clear and responsible manner. • Act as a key communications partner during issues management or crisis scenarios. • Lead PR planning and execution for product launches, partnerships, corporate announcements, and regional campaigns. • Ensure announcements are localized where appropriate while maintaining a consistent regional narrative. • Coordinate with global PR teams to align timing, messaging, and spokesperson strategy. • Manage and guide local PR agencies where applicable, ensuring clear briefs, high standards, and measurable outcomes. • Collaborate cross-functionally with Marketing, Social, Community, Partnerships, and Global Comms teams. • Provide senior-level counsel to internal stakeholders on media strategy and public positioning. • Track and analyze PR performance using key metrics (share of voice, sentiment, message pull-through, tier-1 coverage). • Deliver clear monthly and quarterly reports with insights, risks, and recommendations. • Continuously refine strategy based on data, market feedback, and regulatory context.
• 8–12+ years of experience in public relations, communications, or corporate affairs. • Strong background in financial services, fintech, technology, crypto, or regulated industries. • Direct, hands-on experience managing multi-market or regional PR strategies in Southeast Asia. • Excellent media instincts with strong storytelling and message framing skills. • High level of regulatory awareness and risk sensitivity. • Ability to operate strategically while remaining execution-focused. • Strong stakeholder management and cross-cultural communication skills. • Confident advisor to senior leaders and spokespersons. • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. • Additional languages would be an advantage. • Binance is viewed as a credible, responsible, and authoritative voice in Southeast Asia. • Clear, consistent, and compliant communications across Southeast Asia. • Strong media relationships that translate into sustained, high-quality coverage. • Effective navigation of regulatory sensitivities with minimal reputational risk.
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